[dropcap]J[/dropcap]ust like bread and jam can never lose its temptation to kids, gangsta rap songs won’t be passé so easily in 2020 with hiphop artists like GSHAWN700 who makes music videos about the continuous breakage and resurrection of different layers of the society. The latest music video ‘Heavy Traffic’ is about the violence he got used to while he was growing up in the city slums. Every city has two parts, one that dazzles if you see from the sky and the other one that is filthy, house of caddish people who would sell drugs or snatch purse to make ends meet. He saw vulnerability from very close and found that music could reform society as well as his churlish mentality. The video is about the struggles that he gladly accepts and helps his friends and family to survive another day in the cruel world. With heavy words and bouncy bassline, his unstoppable flow creates goosebumps for the viewers.
GSHAWN700 has worked with David G, the director of the video, for the first time and they planted the seed of an unbreakable bond. He shot the official music video of ‘Heavy Traffic’ with a bunch of cool kids including the star singer to portray the unity and the brotherhood they share that is above any money or respect. With real shooting guns and a couple of random gunshots in the clips, the rapper gives a clear idea of how ruthless his lifestyle is. The spine-chilling rhymes about his day-to-day escapades add magic in his boring and difficult life. Music has created another dimension where he can vent out all the frustration and agony hidden in his chest. He challenges the social norms and the conventional opinions about someone’s life in the video with fast and difficult phrases that adorn his music with the resemblance of a real crisis in his life.
Although, the video will not leave with a heavy heart and bitter face because he smartly pulls the threads of two different mental states in the same frame of the video. Whereas he sings and shouts about the continuous hurdles and fewer possibilities to make himself a successful musician against the stream of all odds, he clearly smirks with a flamboyant attitude and buoyant rhythms in the background where he is captured in the exciting mood of having a party with his friends out in the air. With a broken white car and money in his hand, he tries to depict two different realities that are a part of his world. He feels the lack of support in society but that doesn’t stop him from making music and burn the pages of the hateful reality with his music. It has received 43,526 views within a week. He will soon be back with more songs. He has been busier than ever in the quarantine period where he got to experience new things with new flings. So the fans can be assured to get something different this time. Follow him on Instagram and YouTube to support his passion for music.
Please visit here to listen to the song of GSHAWN700: https://www.youtube.com/watch?v=rfbNq0gombI
