Press releases of today are meant to reach a wide range of media outlets, platforms, and customer bases. You need to convey your message across different websites and social media platforms as well. The best way to do so is to arm your press release with a strong SEO backup. The way you craft your press release affects our search engine ranking. To create SEO friendly press releases and rank higher in the SERPs, you need to follow some specific rules and techniques. Here are some effective tips to craft an SEO-friendly PR.
1. Follow the right structure
To write an effective press release, you must be aware of the current universal structure of press release writing. Earlier press releases used to be longer. Now press releases are written in a single-page format.
- Use the inverted pyramid format while writing your press releases. It means that put the most important information on top and the less important ones in the following paragraphs.
- Answer the six Ws, who, what, when, why, where, and how in the opening paragraph.
- Use simple and jargon-free language in the content.
2. Write a compelling headline
The headline of a press release needs to be crafted carefully to achieve a high ranking on search engine result pages. The headlines also work as a deciding factor, whether the audience will go through them or not.
- The headline of your press release should convey the message of your story loud and clear.
- An ideal SEO press release headline should be short, compact, and to the point.
- It must include keywords that will help the PR appear higher in the search results with the help of the Google search algorithm.
- Use easy-to-understand and action words for better results.
3. Use effective keywords
The main idea of your press release should be reflected in your content’s keywords. These are the words that your target audience might search to find their desired answer, product, or service. They are the key factors for writing an SEO-friendly press release. The best ways to enrich your PR with keywords are:
- Research your target audience and find out what phrases they search for when they are looking for similar products or services as yours.
- Go through the press releases of your competitors and observe which keywords they are using.
- Include the keywords in the headline, body, and tags for the best results.
4. Use engaging multimedia
It is a scientific fact that people are more attracted to text with multimedia rather than plain text. Google also gives preference to content with images, videos, and infographics. Press releases with any kinds of multimedia rank higher in the search results.
- Use relevant images and infographics in between paragraphs to break the monotony of a long text.
- Use multimedia that works well on different platforms.
- Include images that can be easily reworked by different publishers.
Follow these steps to achieve an ideal SEO-friendly press release.
