Looking for the best press release distribution service? While it is hard to say which is the best; you can find an agency that suits you the best based on budget and requirements.
Press release distribution services are like reliable tools that allow business organizations to gain attention from a larger number of target audiences including journalists, marketers, potential customers, investors, bloggers, influencers, and so on. Quite evidently, it helps to pave the steps for gaining exposure and creating a market presence that lasts with an impact. So, when opting for a distribution service; you have to make sure it's the best for you.
If you are wondering how to find the best press release distribution service in the market among all available ones; here are the key features offered below based on which you can measure a PR agency’s effectiveness for the task.
1. Pricing of the Packages
Pricing is always the most important factor as budget is certain for every user. You need to look for the pricing system of the agency to see if the packages suit your requirements within budget. You might find some packages to be very expensive and some of them quite reasonable. The price for the packages is set based on the features provided. So, ‘You get what you pay for’. However, you can also find free distribution on some sites if you are a beginner on these platforms.
2. List of Outlets
How much coverage the wire can provide? It is a vital question as you are availing of distribution service to gain maximum media coverage. There should be different packages designed based on different geographical scopes as there is demand for both, regional exposure and global exposure. Look for an agency that offers guaranteed placement on different outlets; allowing your PR to gain maximum organic attention from the market. For paid premium packages, there should be at least 300+ media and news sites where you can gain coverage.
3. Target Audience
More is not always better as it has to relevant too. The PR agency must help you reach relevant target audiences who belong to the niche and will be interested in your story. Among numerous platforms in the distribution network, there should be some platforms that focus particularly on your niche industry and allow for creating a buzz in the niche.
4. Additional Features
Each PR distribution package is filled with some additional features that make the campaign more successful and effective. Based on these features the price can range from low to high. What you need to check is that if the features are truly helpful or just promises. In order to make your PR campaign long-lasting and impactful; here are some additional features you should look for,
- Mobile distribution
- SEO audit and other benefits
- Images and other multi-media addition
- Customization options and optimizing content
- Complete analytical report
5. Client Support and Reporting
You need to hire an agency that listens to you or else you will never reach the results you are looking for. That is why Client Support plays a vital role here which is supposed to provide quick and effective solutions to problems flagged by the clients. An agency with a 24*7 active support system is more reliable as you can convey your issues at any hour of the day. The agency must offer 100% transparency and professionalism through its services that lead to utmost customer satisfaction. So, you should ask for real-time data and an analytical report at the end of the campaign to understand whether it was successful or not. The company must help analyze those data based on the key metrics that can help your business grow.
6. User Experience
Last but least, look for a PR platform that is highly secure and easy to use. If the website is too complicated itself with an array of packages cluttered everywhere; it gets very confusing to decide which is the most suitable. The company must provide a comfortable user experience through its website as well as client services where they communicate and offer consultancy. The overall approach of the agency along with its payment methods, interactivity, packages offered, and other features are what create a good user experience. If you find some agency that is quite comfortable to work with; you are probably going to stick to the agency for a while.
Final Thoughts
There are plenty of press distribution agencies available online and even if you find some agency based on the aforementioned features; it is still going to take ample time and research. Therefore, do not rust and start early before you actually distribute the press release.
