Facebook can provide a lot more to your press releases if you publish them on Facebook. Some keys will make sure that you reach the target audience conveniently.
Facebook is one of the keys that has multiple uses. And releasing your press release on Facebook can help you gain numerous benefits within a short time. The first and the foremost step of this procedure include that you must have a Facebook profile that should be a business profile from where you can publish your PR. The press release will reach your clients and the journalists who are already present in your profile. You can share them with various groups to increase the visibility of your press release.
However, some details you should keep in mind to make your PR achieve the designated goal. These tips are as follows:
1. Build an audience
Publishing your PR on Facebook will not meet up with the success rate that you are expecting unless you have the number of followers on Facebook. And in order to increase your followers, you must be more interactive with your potential followers. You must share more on Facebook to imply your engagement and commitment towards your audience. And with time and much effort, you will gain the numbers.
2. Include visualizing factors
People are drawn towards those posts which have interesting images or videos or graphics in them. And having these interesting visualizing factors present in your press release is more likely to be shared by people. At least it increases the changes up to five times.
3. Include buttons
Make sure that your press release has specific like share Facebook buttons prominently available. So that people could take action within a fraction of seconds. This must be an integral part. And also ask for likes and shares to make yourself more clear and humble as well. And also convey your gratefulness beforehand to respect the likes and shares you will be getting afterward.
4. Create a fan page
If you already have a fan page then you must contact them once your press release is ready to be published. Otherwise, create a fan page before the publication. It’s a good idea for spreading your press release to a larger audience. But you must maintain the basic facts that a fan page must-have.
5. Media tab
Create a media tab on your profile and on your fan page as well. Publish your press release there. It will add social media engagement to press releases publications. You can cultivate various things here like your information, photos, media pages, your boilerplates, and contact information as well.
6. Interactions
Social media interactions work wonders for your publicity activities. Just uploading your press release and waiting for it to become famous automatically just happens in a fool’s paradise. Interact with your audience and make sure that you answer all the questions positively, every social media platform is designed to be conversational; you’ll have better press release results when you’re consistently active on Facebook and other social sites.
7. Use polls
After you issue your press release on Facebook makes sure to welcome the opinion of your audience. And to do that Facebook polls are the fastest and the best way of conducting the survey is through polls.
8. Hashtags
Make sure that always include the hashtag (#pressrelease) so that your prospect knows what to expect from the publication. Also, include a few relevant and popular keywords. This will help journalists and media houses to find your information and they will also provide information to your potential readers about you.
9. Cross-post
To make use of the complete social media do not limit yourself to Facebook only. Cross post on Twitter about the publication. Generate enough tweets; the shelf life of a tweet is just 30 minutes so keep on sharing on the platform to make your press release a complete success.
Press releases are a great marketing tool and Facebook is an extremely popular social media platform. Combining them together will increase the chances obtain maximum success. And lastly, you must assess your result in the end. This will improve your technicality for the next time. With the help of various tools, you will come to know what type of links your audience is willing to click. Which photo will work better for them, you will know which link was more popular. These details will help to post more successful press releases in the future.
