Pricing becomes a big factor when you choose an agency for press release distribution. Press release price and its distribution are co-related. More you pay better services and advantages you get. However, a few agencies provide only some basic services and charge a huge sum, which results in a minimal impact. Money is lost and the message is undelivered. So, here the question comes, what you should expect from a press release agency for the money you have paid.
Packages and press release pricing are often fixed by the agencies; and within that price range, they try to provide the most suitable and valuable services to their clients. Even, these packages are divided into a few categories with an improved number of distribution channels and reach.
1. Increased Reach:
When you are paying a press release agency a certain amount, you expect a significant reach. The more you pay the wider audiences you must capture with the press releases you have issued. It must begin from 10k and above so that with a higher ranged package you can get a good hike in reaching more audiences.
2. Search engine inclusion:
Today press release distribution online is indispensable in getting the marketing done effectively. The most used search engines are Google, yahoo, and bing. Your agency must provide top-ranked placements in all three sites. If they fail to do the same, to your disappointment, you will miss your reach to larger audiences.
3. Tie-ups with top news networks:
Until your press release is published by some of the most renowned news outlets or media channels, it is not considered from any trusted source. Tie-ups with big media houses not only bring credibility but also will increase the value of your business. So, before paying your hard-earned money to some this or that agency, you must research if they are able to provide this service.
4. SEO mass ping:
SEO or search engine optimization is the main thing that you need to do to rank on different search engines. So, an agency must employ a number of experienced individuals who can make the process easier and more effective. If SEO is misplaced or done haphazardly, Google will fail to recognize the writing as valuable and important and will rank it below.
5. Social media compatible writing:
Social media needs different kinds of writings for press releases. It has to be catchy, precise and to the point. On social media, even the SEO techniques needed are different. So, an agency must be flexible enough to play both parts seamlessly.
6. Reviews
Going through the reviews about an agency is the best thing you can do to determine whether the prices an agency charges are worthwhile or absolute not. If the majority of its clients nod positively, go for it.
So, the agencies that stand out on these aforementioned parameters are undeniably worth giving your money to, as they know how to accomplish the task most productively.
